MORE THAN A BRAND
Equine InStride was created with one purpose: to simplify the equestrian journey through thoughtful design, purposeful organization, and innovative ideas.
WHAT MAKES US DIFFERENT?
Designed by an equestrian
Every product and concept is created from firsthand experience in the equestrian world, ensuring that each design is shaped by the real routines, challenges, and moments riders encounter both in the barn and at horse shows.
driven by research
Equine InStride was founded on extensive user research, interviews, and thoughtful design exploration, allowing every concept and product to address genuine rider needs rather than assumptions about the equestrian experience.
created with purpose
From planners to future digital innovations, every detail is intentionally designed to simplify the equestrian journey, helping riders stay organized, connected, and focused on what matters most, the partnership with their horse.
OUR STORY
Hi, I'm Emilia, the founder and designer behind Equine InStride.
For as long as I can remember, horses have been a defining part of my life. As an equestrian, I've experienced the early mornings, long show days, quiet moments in the barn, and the partnership that makes this sport so rewarding. Those experiences gave me a deep appreciation for the equestrian community, but they also revealed opportunities to make the rider experience more organized, intuitive, and enjoyable.
As I pursued a degree in graphic design with a focus on user experience, I began asking a simple question: What if thoughtful design could improve the horse show experience? That question became the foundation of my capstone project, where I researched the challenges riders face and designed website and mobile app concepts to simplify communication, organization, and competition management.
While those concepts remain a vision for the future, they sparked something much bigger.
Equine InStride was born from the belief that great design can make a meaningful difference in the everyday lives of equestrians. Today, that vision lives on through thoughtfully designed products that help riders stay organized, prepared, and focused on what matters most, the partnership with their horse.
Whether you're planning your next ride, preparing for a competition, or simply enjoying time at the barn, my hope is that Equine InStride becomes a trusted companion throughout your equestrian journey. This is only the beginning, and I'm excited to continue creating products and ideas that support riders every step, and every stride, of the way.
Welcome to Equine InStride. We're so glad you're here.
Our Vision
We envision an equestrian community where thoughtful design and innovative technology work together to create a more connected, intuitive, and enjoyable experience for every rider. As Equine InStride continues to grow, we hope to develop products, digital tools, and ideas that inspire confidence, foster connection, and help shape the future of the equestrian world, one stride at a time.
Our Mission
At Equine InStride, our mission is to create thoughtfully designed products and experiences that help equestrians stay organized, prepared, and connected throughout every stage of their journey. By combining purposeful design with firsthand equestrian insight, we strive to simplify everyday routines, reduce unnecessary stress, and give riders more time to focus on what truly matters, the partnership with their horse.